Welcome to Lafors – a sleepy Swedish provincial town that desperately needs a boost. When a German chain reveals its plans to open a store in town (bringing with it 500 jobs), hope is reborn. A video ad has to be made to showcase the town’s attractions. But how should this tired little town be depicted? Should a wooden hut be painted red so that it looks pretty and typically Swedish? Should residents of non-Swedish heritage be left out of the film? Who will decide? And who will finance the video?
Aida and Dana, two local teens armed with mobile phones, have some ideas that are very different from those of the official video-maker, who has been brought in specially from Stockholm.
With Amateurs, Gabriela Pichler investigates the power of images and narratives in a globalised society.
Original title: Amatörer
Director: Gabriela Pichler
Screenplay: Jonas Hassen Khemiri, Gabriela Pichler
With Zahraa Aldoujaili, Yara Aliadotter, Fredrik Dahl
In Swedish with French subtitles. 1hr 48mins, suitable for all audiences
Like this one, all the films in our Film Selection are available for screening at cultural events and festivals in France (subject to copyright and conditions). Are you an arts professional? Would you like to find out more? Please contact Baptiste Pépin, who is in charge of our film programme: baptiste.pepin@si.se
Useful information
- Admission free while seats last.